As a home care provider, you will already know that referrals are like gold dust. They’re the lifeblood of your business, providing you with clients who are already inclined to trust your services. But how do you elicit a steady stream of high-quality referrals, especially in an increasingly competitive landscape?

One of the most effective ways we’ve found is through community engagement. It’s not just about being visible; it’s about being valued. At My Way Marketing we’ve worked closely with home care providers to help them develop community engagement strategies that don’t just boost their profile but actively build a sustainable referral network. I’ll be sharing insights from this work at the upcoming Care Management Show, and I’d love for you to join me.

Why community engagement matters

Too often, community engagement is seen as an afterthought, a nice extra when time allows. But those who embrace it as a strategic priority quickly see the benefits. When done well, community engagement helps build relationships, establish your office as a trusted leader, and, ultimately, generate new client referrals.

When your office becomes known as a proactive community partner, people talk. Your name becomes synonymous with quality care, and when someone needs support, your business is the first that comes to mind. But achieving this requires more than just attending the odd community event, it requires consistency and leadership.

The role of a community champion

To make community engagement truly work for your business, it helps to have a dedicated role, a Community Engagement Champion. This person becomes the face of your office within the community, leading initiatives, building partnerships, and sharing stories that reflect your values and impact.

During my talk at the Care Management Show, I’ll be diving into what makes a great champion, how to identify them within your team, and the skills they need to thrive. From boosting staff morale to generating client referrals, a strong community presence is the key to long-term growth.

Practical tips and ongoing support

If you’re curious about how to get started, I’ll also share practical strategies you can implement immediately. Plus, we’re excited to announce our new newsletter, a go-to resource packed with practical advice, insights, and community engagement tips tailored for home care providers. Signing up means you’ll never miss an opportunity to strengthen your network and increase referrals.

Join us!

Whether you’re looking to establish a formal strategy or simply want to gain some fresh ideas, this session is designed to inspire and inform. Join us at the Care Management Show and find out how a community engagement strategy can help your business thrive in 2025 and beyond.

Sign up for our newsletter today to stay ahead of the curve. Together, we can build stronger, more resilient home care networks through the power of community.

Book your free ticket for Care Management Show on 27 June to hear more from Ben in his session in the Home Care Theatre.