Martin Jones MBE
Martin is responsible for supporting over 255 franchised offices in the UK and Home Instead’s franchised offices in 13 international markets which, together, are enabling thousands of elderly people to live a more independent life, at home, with everything from companionship to specialised care.
Martin was awarded an MBE for services to older people in the 2023 New Year Honours List.
When Martin’s father became seriously ill, he experienced first-hand the practical and emotional challenges of finding quality care for an elderly loved one. With over 20-years of retail operations experience, he found himself repeatedly asking ‘why does this have to be so difficult?’
Shortly after, Martin joined Home Instead UK as Chief Operating Officer supporting 80 franchised offices with an annual turnover of £24 million.
Since then, Home Instead has helped tens of thousands of families through every imaginable situation, with homecare that is truly personal to them. And, through a combination of compassionate and operational excellence, Martin has led the business to become the UK’s number one homecare provider with an annual turnover of £300 million.
Martin’s non-executive and Trustee roles include: Chair of the Homecare Association; Chair of The Care Workers’ Charity; member of the Age UK Board. He is also Chair of Home Instead Charities (UK), part of Home Instead’s global charitable endeavours.
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