In this blog, Ontex provides insights into what Care Heroes is all about, why it’s important and what the judges are looking for.

What is the purpose of Care Heroes?

Care Heroes is a competition designed to recognise brilliant individuals working in care homes who go above and beyond in their roles. Whether they are carers, housekeeping staff or activity coordinators, these dedicated professionals make a profound difference in the lives of residents.

This initiative celebrates those who bring kindness, creativity and compassion to their daily work – often in ways that extend beyond their job descriptions. From small but meaningful gestures to innovative ideas that enhance residents’ wellbeing, Care Heroes highlights the positive impact these individuals have in the care sector.

Why is Care Heroes important?

The care industry is built on dedication, empathy and commitment, yet many of those who work tirelessly in this field do not always receive the recognition they deserve. Care Heroes is there to acknowledge and celebrate the incredible work being done every day in care homes.

By showcasing these inspiring stories, the competition helps to raise awareness of the vital contributions made by care workers. It also fosters a culture of appreciation, helping to inspire others in the sector and reinforce the importance of person-centered care.

Why does Ontex sponsor Care Heroes?

Ontex is passionate about supporting the care sector and understands the crucial role that care home staff play in improving residents’ quality of life. As a company that provides essential incontinence care products, Ontex is committed to enhancing dignity and comfort for individuals in care settings.

Sponsoring Care Heroes aligns with Ontex’s values by shining a light on the remarkable individuals who make a real difference every day. Supporting this initiative is one way that Ontex can express gratitude to those who work tirelessly to create warm, welcoming and compassionate environments for care home residents.

What are the judges looking for?

The judging panel seeks individuals who go the extra mile to make care homes truly special places. This could be someone who introduces creative activities, offers heartfelt support, or finds unique ways to enhance residents’ wellbeing.

Care Heroes is there for people who take initiative, show extraordinary kindness, and make a real difference in residents’ daily lives. Judges will be looking for stories of dedication, innovation and positive impact, ensuring that those who bring joy and comfort to care homes receive the recognition they deserve.

What do the winner and runners-up receive?

The overall winner of Care Heroes receives a £500 Love2Shop voucher and a feature in Caring Times magazine, giving them well-earned recognition for their exceptional contributions. Three runners-up are also celebrated with a £250 Love2Shop voucher each, along with individual features in the magazine.

In addition to these prizes, all winners receive certificates presented at the Care Management Show at NEC Birmingham on 27 June, providing further acknowledgment of their outstanding efforts. These rewards serve as a small token of appreciation for the incredible work care home staff do every day.

How to enter

Fill in this form to submit an entry for Care Heroes 2025. The closing date for submissions is 16 May. Good luck!