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How Care Home & Home Care Reviews Shape the Future of Consumer Choice

27 Nov 2026
Home Care Theatre

This session shares insights from over 500,000 reviews collected on carehome.co.uk and homecare.co.uk. It will help you understand which parts of your service clients and their families value the most, and where there are opportunities for you to differentiate from your competition. You'll leave the session with a clear picture of care in the UK and a set of top tips for your teams to help them deliver exceptional care.

Families choosing home care today are more informed, more discerning, and more reliant on reviews than at any point before. Our new report, Caring Britain: How Home Care Reviews Are Shaping Choice, digs into what that means for the Care Sector.

Join us for a live talk with our Chief Marketing Officer, Alex Cubitt - where we'll unpack this data and what it means for your home care organisation, your team, and your planning for the months and years ahead.

You’ll come away with knowledge of:

  • The key insights from our new Caring Britain report drawn from over 500,000 verified home care reviews
  • Why 76% of care seekers say reviews are extremely or very important to their decision of choosing the right care.
  • All the recent updates we've made to the new and rebranded homecare.co.uk

 

Speakers
Alex Cubitt, CMO - Tomorrow's Guides

Content Streams

2,000

attendees

100

exhibitors

60

speakers

5

THEATRES