Social care is entering the most significant shift in a generation. An ageing population, rising complexity of need, and a workforce under sustained pressure are arriving at the same moment as AI begins to change what is possible in the sector. The decisions made over the next few years will shape care for decades.

This keynote steps back from the day to day to look at the bigger picture. How is the sector moving beyond digitisation towards intelligence? What part will data and AI realistically play in supporting care professionals, rather than replacing them? And how do we build towards a future where care is more proactive, better evidenced, and sustainable, for the people who deliver it and the people who depend on it?

A clear-eyed look at the forces reshaping social care, and an honest view of where the sector goes from here.