Tobi Alli-Usman, Founder and Managing Director of Prosperwell – the UK’s leading digital marketing agency for the care sector, and winner of every major marketing award in 2024/25 – will lead a panel discussion on Best Practices for Building Occupancy & Maximising Care in the Community. The discussion will explore essential topics such as Growth, Acquisition, and Expansion, featuring insights from industry experts Rachel Tiff, Head of Marketing at Oakland Care, Nitesh Somani, Managing Director at Kara Healthcare, and Adam Hutchinson, CEO of Belmont Care.

This session will reveal practical strategies that operators can implement to drive growth through strategic acquisitions, facility expansion, and the innovative use of digital marketing and community engagement to attract more residents. Whether you’re looking to expand your care home business or optimise your existing operations, this panel will provide actionable insights and practical strategies to achieve sustainable growth in a competitive market.